Top 5 Life Insurance Factors:
Cost - Is the cost acceptable to you?
Company - Financial Ratings with AM Best, S&P, Moody's.
Reputation - Do they have major complaints?
Underwriting - How the different styles and niches effect your rate.
Term vs Permanent - Which kind of policy makes sense and why.
Top 5 Life Insurance Mistakes:
Quotes - You are quoted rates that 10% of the applicants actually are approved for.
Medical Exam - Making the wrong decision whether you get a medical exam or not.
Awareness - Unaware of what you purchased and how it works.
Company - Choosing a company that is not right for your situation.
Underwriting - Not understanding the underwriting niche of the life insurance company.